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Wainer Finest Communications, Inc.
Contact Info
Email: heatherwainer@wfcinc.com
Contact: Heather Wainer, VP Media/Pub.
Phone: (908)769-1160
Fax: (908)769-1171
Street Address
51 Cragwood Rd., Ste. 104
South Plainfield, NJ 07080
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Company Profile

Wainer Finest Communications (WFC) Inc., is the publisher of WholeFoods Magazine (www.wholefoodsmagazine.com). WFC was founded in 1984 by Howard Wainer, and his busines partner, Larry Hester. The company is currently owned by Howie and his daughter, Heather Wainer, who is also the publisher of WholeFoods Magazine.

WholeFoods is a full service media company with a national, monthly trade magazine that has been published continuously for over 35 years, making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers on how to improve their businesses and take advantage of emerging opportunities within the industry and the world at large. 

Every issue offers coverage of new products, industry news, insights by experienced editors and respected columnists such as merchandising consultant Jay Jacobowitz and attorney Scott Tips, and service departments, including specific attention to Grocery and Supplier News and Products, and articles dealing with natural food, dietary supplements and HABA. Each month, we also feature the popular What’s Selling column.

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